Recruiting volunteers, and good ones, is important for any organization that depends on good people to keep it moving. I’m pumped about this photo shoot and campaign I helped develop. The campaign has a few different goals, most of which is to say thanks to some key volunteers and highlight their volunteer role to others. The campaign also helps recruit people who get a quick understanding that they don’t have to be an expert in a particular area to help out. They just need to be available and willing. These photos really capture the culture of the church by highlighting the faces of the volunteers who keep it going. While the pics are nice, the story of each volunteer that’s shared in the posts really help convey the message. Enjoy the photos and to all the great volunteers of 4CornersChurch – You are amazing!
I didn’t want the ALS Ice Bucket Challenge to come my way. But it did. Then I found this story. The story of the person with ALS who started it all. Warning, this video will wreck you.
I love this story of former Boston College captain Pete Frates, who has inspired the Ice Bucket Challenge. I did accept the ALS challenge and passed it on to a few close friends. But, I added a critical element I believe strongly in. I have a few friends who devote their lives to making sure people around the world have safe drinking water, so wasting a bucket of good water, even for a good cause, didn’t sit well with me. So, in addition to giving to ALSA.org I’ll be giving to TeamWorldVision and challenge you to do the same.
Not to devalue the cause, but the ALS Ice Bucket Challenge is a marketing phenomenon and all marketing teams can pick up a few great points from the campaign that has brought in millions of dollars to the ALS organization for research to cure the disease, Amyotrophic Lateral Sclerosis, also known as “Lou Gehrig’s Disease”.
If you’re putting a viral marketing campaign together for fundraising or product awareness, take note of these elements that make the ALS campaign great. 1. Be Authentic. This campaign started from a heartfelt story for change. Give participants in your campaign a relevant and real connection to your cause. 2. Give a tangible challenge. Simply challenging someone to donate to ALSA.org isn’t enough for a killer campaign. Challenging someone to do something tangible, has a strong effect, and putting an 24 hour time limit on it drives it forward. 3. Empower people. Give permission for people to own your campaign. The ALS #IceBucketChallenge is a sensational success because not only does it asks for me to do something short and fun, but it also asks that I grow the event 3 fold by challenging 3 of my close friends. The peer pressure is incredible but it’s healthy here.
You won’t duplicate this campaign. Find your own voice and your own story to share. Authentic campaigns need to revolve around your story.
Thanks mom, for teaching us that falling only makes us stronger.
Across the street from my office is a little company called P&G. They make some (most) of the top consumer packaged goods and their marketing team consistently makes a splash in social media. This week is no different. They killed it with this video.
I’m not going to the Olympics, at least not this year, but I’m thankful for my mom picking me up and brushing me off and patting me on the butt to get back out on the playing field, back on the bike, back on the skateboard, out to hike around some more, or where ever I needed to be to play more and play hard.