You won’t believe her reaction when she finds out her bill has already been paid

Norwood Church of the Nazarene Springdale SNC springdalenaz rob westerman cincinnati
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Proud of my boy Rob Westerman and all the work he and his church, SNC Norwood, are doing in Cincinnati. He recorded this with his friend and talented Cincinnati native, Mike Lewis of Jesus Painter Ministries. This is much more than a ‘pay it forward’ initiative. As Rob explained to me of all the final quotes Paul shared from Jesus with the Ephesian leaders before he went back to Jerusalem, it was this quote from Jesus that he left them with in Acts chapter 20, “It is more blessed to give than to receive.” The full verse is here:

Acts 20:35 In all things I have shown you that by working hard in this way we must help the weak and remember the words of the Lord Jesus, how he himself said, It is more blessed to give than to receive. ”

Here is the local news coverage. Just one day after it was shared it had over 5.1 Million views, and now 10 million views as of this post! For a few hours work and $400 dollars it’s a good lesson to any business or organization to create moments that are sharable, and doing it is NOT expensive. As SNC Norwood states on their facebook page, just $400 showed love to over 5 million people.


So go, and give. It’s better than receiving.

Tear-jerking story behind the Ice Bucket Challenge

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I didn’t want the ALS Ice Bucket Challenge to come my way. But it did. Then I found this story. The story of the person with ALS who started it all. Warning, this video will wreck you.

I love this story of former Boston College captain Pete Frates, who has inspired the Ice Bucket Challenge. I did accept the ALS challenge and passed it on to a few close friends. But, I added a critical element I believe strongly in. I have a few friends who devote their lives to making sure people around the world have safe drinking water, so wasting a bucket of good water, even for a good cause, didn’t sit well with me. So, in addition to giving to ALSA.org I’ll be giving to TeamWorldVision and challenge you to do the same.

Not to devalue the cause, but the ALS Ice Bucket Challenge is a marketing phenomenon and all marketing teams can pick up a few great points from the campaign that has brought in millions of dollars to the ALS organization for research to cure the disease, Amyotrophic Lateral Sclerosis, also known as “Lou Gehrig’s Disease”.
If you’re putting a viral marketing campaign together for fundraising or product awareness, take note of these elements that make the ALS campaign great.
1. Be Authentic. This campaign started from a heartfelt story for change. Give participants in your campaign a relevant and real connection to your cause.
2. Give a tangible challenge. Simply challenging someone to donate to ALSA.org isn’t enough for a killer campaign. Challenging someone to do something tangible, has a strong effect, and putting an 24 hour time limit on it drives it forward.
3. Empower people. Give permission for people to own your campaign. The ALS #IceBucketChallenge is a sensational success because not only does it asks for me to do something short and fun, but it also asks that I grow the event 3 fold by challenging 3 of my close friends. The peer pressure is incredible but it’s healthy here.

You won’t duplicate this campaign. Find your own voice and your own story to share. Authentic campaigns need to revolve around your story.
#IceBucketChallenge
#StrikeOutALS

Identity Marketing

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It’s not about brand identity, it’s about your brand identifying with the consumers of your brand, not the consumers of your product. Define your market and potential clients by who they want to be. Challenge your faithful to be great, and watch them rise to the occasion. Identity past our vocation is a high emotion. Identity is something we all come to grips with in some way or another. Tell a human story, and your brand’s sponsorship of it.

Enjoy this excellent ad from the Guinness team.

No-shave November Ends Smoothly [VIDEO]

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If you grew the beard out for November and now is the time to trim it back, then you have to see this video from Harry’s. In the same vain of The Dollar Shave Club videos, this team has claimed December 1st as national shave day.