Video bumpers for live events

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A simple video bumper for your live event can give the event a nice feel. For a few years I got to work with Worship Leader Magazine and run some of their marketing initiatives and social media. This killer intro piece was done by my friend and fellow creative Jessie Morrow of Morrow Design Co a few years back for the National Worship Leader Conference by Worship Leader Magazine.

Need a video bumper? Let me know.

You won’t believe her reaction when she finds out her bill has already been paid

Norwood Church of the Nazarene Springdale SNC springdalenaz rob westerman cincinnati
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Proud of my boy Rob Westerman and all the work he and his church, SNC Norwood, are doing in Cincinnati. He recorded this with his friend and talented Cincinnati native, Mike Lewis of Jesus Painter Ministries. This is much more than a ‘pay it forward’ initiative. As Rob explained to me of all the final quotes Paul shared from Jesus with the Ephesian leaders before he went back to Jerusalem, it was this quote from Jesus that he left them with in Acts chapter 20, “It is more blessed to give than to receive.” The full verse is here:

Acts 20:35 In all things I have shown you that by working hard in this way we must help the weak and remember the words of the Lord Jesus, how he himself said, It is more blessed to give than to receive. ”

Here is the local news coverage. Just one day after it was shared it had over 5.1 Million views, and now 10 million views as of this post! For a few hours work and $400 dollars it’s a good lesson to any business or organization to create moments that are sharable, and doing it is NOT expensive. As SNC Norwood states on their facebook page, just $400 showed love to over 5 million people.


So go, and give. It’s better than receiving.

7 Ways to be more dangerous at work

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Watch this amazing video of explorers walking on beautiful clean ice in the Slovakian mountains. It’s some of the clearest ice you could ever imagine. It looks like they are walking on thin ice it’s so clear.

In the hustle of getting projects done, meeting deadlines, doing our day-to-day work, growing our careers – and all while juggling home life –  sometimes we feel like we might fall through the thin ice below. But maybe, the ice isn’t thin at all. Maybe the ice is solid and we just need to trust the ground we’re exploring. Be dangerous. Be daring and do great things.

Here’s seven things to help you be more dangerous at your job.

1. Take it serious. Run your job like it’s your own company and a company you will fight to make successful.

2. Trust yourself. If you have an idea you feel could make a difference, share it. Present it with passion and excitement.

3. Test the waters. If something looks a little shaky, proceed with caution. The important part is to proceed. Don’t avoid things because they look a little risky. Test the waters, but do it quickly.

4. Be courageous. There are times for caution and there are times where courage is needed. Every team needs to break out of their mold and every team can use a win that is outside of their normal work. Big wins will come with great courage to do dangerous things.

5. Do the math. You are only going to succeed as much as you are willing to fail.

6. Explore new places. We’ll never find new success if we don’t get off the beaten path.

7. Enjoy the view. When you look around and see you are doing things that you never thought could happen – enjoy the view. Work hard to make the unbelievable happen and then celebrate your victories – big or small.

Sometimes what we think feels like walking on thin ice is really more like exploring new ground.

The Art Of Possibilities

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Creative teams often hold the support beams up for many company divisions to do their own work. But, when company leaders value creativity as a key to the company’s future – creative teams are empowered. Creativity goes beyond art and making stuff, it has to do with how everyone in the organization approaches growth obstacles the company is facing or how customers are served.

Check out this piece from our company CEO on a “vision scape” he had commissioned to serve as a talking point around the importance of creativity and the art of possibilities. Video cred to my creative team members Nick Anderson and Evan White for their good work on the piece, along with interns Erica Weingartner and Erin Hatfield.

Tell the story of your organization. What do you truly believe is core to your business and how will you make a story around those values? Sharing company values and culture can be important for potential clients, current and future employees, and those in your field to see.

B2B Video Protips

B2B Marketing Videos
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Selling business products and services to other business comes with a unique set of challenges and requirements. Every industry has its own specific language and nuances that have to be carefully navigated. Truthfully, I’m more of a fan of speaking in terms of Human to Human marketing rather than Business to Business marketing. Businesses do not make buying decisions, people do! Real people who you interact with, talk to, and build relationships with — they are the ones making the decisions on what to buy. Here is a video I helped create in cooperation with the award-winning Eric Mower and Associates, positioning this products as a solution for loss and charging for any plant or retailer with any type of scanner. And here are some tips for you to follow when creating your product video in the B2B space.

1. Show the product in use. Show several movements around the product and several people interacting with it.

2. Show the problem being solved. Demonstrate how your products solves the problem being addressed.

3. Overcome the barriers to entry. “BS” meters are high, especially with the C-Suite, so quickly address how they can implement your products or solution, addressing the barriers they will most likely think of.

As you can see in this video, we position the product to solve an industry problem. Make your B2B marketing videos with authentic undertones and authority in the script voice. Making videos for your potential customers is critical. They absorb information through video and the same executive you can’t get a hold of is likely to watch a video on your products if it comes across his desk and it has been positioned right. Online, your videos take on a life of their own and are easily shared between industry leaders. Make great videos and your sales will grow. More and more buyers are depending on business videos to cut through the clutter. YouTube add revenue for video ads is going to cross the $1 Billion mark this year, 2014. And, is continued to grow in 2015. What digital video content do you have for you potential customers? I’d love to see your videos.

Creativity in Church Spaces

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How are you transforming your space into something that turns people toward a posture of worship? Are you called to rebuild the creative walls of the Church? Man, that calling resonates with me. The Church largely has built spaces for function and less for definition, but what’s emerged is a canvas to play with. Bending light is a high calling. The journey of being creative with our spaces and using them for something other than a place to sit in, is a journey that is transformational and demands our interactions with others. Watch this video from my friend and someone I highly admire for his creativity and leadership, Luke McElroy of Salt Nashville for insight into his manifesto for the Salt movement.


 

Take my unsolicited recommendation to consider attending Salt Nashville this year.

5 Changes to Save Twitter Stock now…

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“Twitter stock plummets.” “The great social crash of 2014 is upon us.” “Twitter is going to pull Facebook stock down quick.”

I’m seeing the comments pop up and today’s big drop in Twitter stock lines right up.

Here are 5 changes Twitter can make to save their stock.

Twitter is 85% spam, 10% full of killer possibilities, and 5% authentic communication. What are the killer possibilities? That’s where the dreamers at Twitter need to live. Even though 77% of Twitter users are outside of the US, every company in the US is fighting to have their boring tweets read and reposted. Twitter continues to gather users for Wall Street reporting, but their users aren’t active. Twitter users that have real conversations are few and far between. But, there are some fans fighting for the platform to win – engaging each other every chance they get. The “10% full of killer possibilities” for the Twitter team lies in their ability to empower the faithful and authentic conversations. Twitter may be growing, but 44% of Twitter accounts have never sent one tweet.

Here are the 5 Changes to Save Twitter Stock now.

1. Stop the Bots – Accounts with eerily similar followers and following stats are suspect. Their tools run rampant with the main rule, “I followed you, so follow me within a few days, or I will unfollow you.” or “You followed me, so I will automatically follow you back, unless you unfollow me, then I will unfollow you.” These accounts are worthless. The rules these accounts live by are not healthy. Their numbers should be thrown out of all Twitter annual reports to Wall Street. The bots should be stopped, but they won’t because they would kill the numbers Twitter reports.

2. Rally the Base – Twitter needs to find new ways to elevate authentic conversations. With the introduction of photo tagging and the favorite button, there have been some advancements. However, using the Twitter site and Twitter mobile app, it’s just not easy to retweet someone and comment on what they have posted.

3. Reopen Unused accounts – There are millions of squatters who grabbed names of businesses, brands, bloggers and people and Twitter needs to have a petition process where active users can obtain an unused account that has no Trademark filings.

4. Honor tasteful business advertising. –  It’s really hard to buy good advertising on Twitter. I’ve tried it. I’ve bought it for businesses and clients and it doesn’t work. The problem isn’t the offering. The problem is the following. Clean up the base and give advertisers something to work with

5. Develop reporting tools – You have access to Twitter analytics, you just don’t know it. TwitterTwitter Stock needs to develop better insights and analytics that are visible easily available to everyone. They don’t tell you about their current analytics for you personally, your brand, church, non-profit or business. Here is how you get to the analytics. Log into Twitter and go to the setting tab. Click “Twitter Ads” and you will be prompted to permanently set a timezone. Afterwards you will be sent to a Twitter Ads account page and can access your analytics (see image below).

 

 

 

Twitter Advertising - Twitter Stock Drops

And so that you can’t start a Twitter account revolving around their stock price. Twitter has taken all of the possible Twitter+Stock name combinations out of the pool of names that are available. Smart. Not nice, but smart. I learned about the Twitter stock drop via Twitter. Although the founders said they would not sell as their lock-up expired today, there is no doubt other investors feared a sell off.

Twitter was introduced in early 2006. I’ve used it since August of 2006, early on mostly via SMS only – on my Treo 650. I’ve used it for business and personal connections, to grow sales through social commerce, connect with friends, grow CPG brands, market music artists, albums and movements – and stay on top of trends and conversations in the world. Mostly I use it now to keep up with friends and acquaintances. Like many I’ve used Hootsuite, Tweetdeck, Facebook, Path, Instagram, the Twitter app – all the usual suspect social networks and tools to update my Twitter account over the years. Some tools have worked great, some have not. Honestly, I’m not a fan of any update tools that populate several at once with one message. Real conversations don’t work that way and neither do conversations on social media. Yes, I share my Instagram posts to Twitter, but mostly I try to keep the conversations separate. The changes above aren’t just for Twitter stock, they are for the users, the conversationalists, the content creators and readers. This is less about saving Twitter and more about defining our future conversations.