7 Ways to be more dangerous at work

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Watch this amazing video of explorers walking on beautiful clean ice in the Slovakian mountains. It’s some of the clearest ice you could ever imagine. It looks like they are walking on thin ice it’s so clear.

In the hustle of getting projects done, meeting deadlines, doing our day-to-day work, growing our careers – and all while juggling home life –  sometimes we feel like we might fall through the thin ice below. But maybe, the ice isn’t thin at all. Maybe the ice is solid and we just need to trust the ground we’re exploring. Be dangerous. Be daring and do great things.

Here’s seven things to help you be more dangerous at your job.

1. Take it serious. Run your job like it’s your own company and a company you will fight to make successful.

2. Trust yourself. If you have an idea you feel could make a difference, share it. Present it with passion and excitement.

3. Test the waters. If something looks a little shaky, proceed with caution. The important part is to proceed. Don’t avoid things because they look a little risky. Test the waters, but do it quickly.

4. Be courageous. There are times for caution and there are times where courage is needed. Every team needs to break out of their mold and every team can use a win that is outside of their normal work. Big wins will come with great courage to do dangerous things.

5. Do the math. You are only going to succeed as much as you are willing to fail.

6. Explore new places. We’ll never find new success if we don’t get off the beaten path.

7. Enjoy the view. When you look around and see you are doing things that you never thought could happen – enjoy the view. Work hard to make the unbelievable happen and then celebrate your victories – big or small.

Sometimes what we think feels like walking on thin ice is really more like exploring new ground.

Business Videos – Motion Graphics

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Business to business solutions can be hard to communicate because the offering and solution are complex most of the time. But, if you can’t explain something simply then you can’t expect others to understand what you do – much less buy it. Check out this killer video worked on by creative Evan White detailing the offering of technology leader Sogeti. I like the quick moving and relevant graphics that support the script well and raise the interest level quickly. Enjoy!


 

Recognition

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Recruiting volunteers, and good ones, is important for any organization that depends on good people to keep it moving. I’m pumped about this photo shoot and campaign I helped develop. The campaign has a few different goals, most of which is to say thanks to some key volunteers and highlight their volunteer role to others. The campaign also helps recruit people who get a quick understanding that they don’t have to be an expert in a particular area to help out. They just need to be available and willing. These photos really capture the culture of the church by highlighting the faces of the volunteers who keep it going. While the pics are nice, the story of each volunteer that’s shared in the posts really help convey the message. Enjoy the photos and to all the great volunteers of 4CornersChurch – You are amazing!

photograher cincinnati pictures corportate photographyVolunteer Recruiting church volunteers Javier Hernandezvolunteers recruiting church

Church Volunteers Bill Moadrecruiting church volunteerschurch volunteering recruit church volunteers church staffing volunteers slingshot pastors preacher church jobs

 

 

 

Tear-jerking story behind the Ice Bucket Challenge

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I didn’t want the ALS Ice Bucket Challenge to come my way. But it did. Then I found this story. The story of the person with ALS who started it all. Warning, this video will wreck you.

I love this story of former Boston College captain Pete Frates, who has inspired the Ice Bucket Challenge. I did accept the ALS challenge and passed it on to a few close friends. But, I added a critical element I believe strongly in. I have a few friends who devote their lives to making sure people around the world have safe drinking water, so wasting a bucket of good water, even for a good cause, didn’t sit well with me. So, in addition to giving to ALSA.org I’ll be giving to TeamWorldVision and challenge you to do the same.

Not to devalue the cause, but the ALS Ice Bucket Challenge is a marketing phenomenon and all marketing teams can pick up a few great points from the campaign that has brought in millions of dollars to the ALS organization for research to cure the disease, Amyotrophic Lateral Sclerosis, also known as “Lou Gehrig’s Disease”.
If you’re putting a viral marketing campaign together for fundraising or product awareness, take note of these elements that make the ALS campaign great.
1. Be Authentic. This campaign started from a heartfelt story for change. Give participants in your campaign a relevant and real connection to your cause.
2. Give a tangible challenge. Simply challenging someone to donate to ALSA.org isn’t enough for a killer campaign. Challenging someone to do something tangible, has a strong effect, and putting an 24 hour time limit on it drives it forward.
3. Empower people. Give permission for people to own your campaign. The ALS #IceBucketChallenge is a sensational success because not only does it asks for me to do something short and fun, but it also asks that I grow the event 3 fold by challenging 3 of my close friends. The peer pressure is incredible but it’s healthy here.

You won’t duplicate this campaign. Find your own voice and your own story to share. Authentic campaigns need to revolve around your story.
#IceBucketChallenge
#StrikeOutALS

Most inspiring video of the day, the story of stories

the music bed contest giveaway killer marketing
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Every marketing team wants to know what magic will bring in the best leads, results, traffic, brand awareness and whatever else they want. Well, here it is. Continue reading

The definitive video on how to dad

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The 2014 Cadillac campaign kicked of a slew of marketing videos using (mostly) one-walk shots. But this new “How To Dad” campaign from Cheerios brings it home. The excellent copy and active setting tell a familiar story. Moments in you identify with this Dad. Marketers beware, Cheerios doesn’t talk about how great their ingredients are, how sweet the new taste is, or how you will feel after you eat it. No.They celebrate something universal, and claim sponsorship of it. We all know the official cookie of milk is the Oreo. Now we know what the official cereal is of fatherhood. Eat up!

 


And just when you thought you had enough, Peanut Butter Cheerios brings you desert with some additional video shorts.


Amazing campaign. Hats off to Creative Director Josh Stein at Tribal Worldwide.
You can see the full website campaign at http://howtodad.ca built using tumblr.

#howtodad

Product Videos in 1-2-3

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In-house design and creative teams are charged with making killer videos all the time, but where do we start? What story do we tell? What emotions do we evoke? Where do we shoot it? A great place to start is with a customer having a great experience with the product. Catch the reality of your product or service from the view point of the person using it. Here’s three easy steps to do that.
1. Back to life, back to reality. Feature a real user and get their honest feedback.
2. Show and tell. Show how it works. Don’t over-show how it works. You have a smart product and the buyers are smart. Treat them like the wiz kids they are. Tell them why it benefits them and the people they will use it with. Show how it works, tell how it benefits.
3. Script scenes – not language. Let your user share exactly what they love. Let people experience their passion. It will be felt.

Catching reality.
While running a business unit for this cloud-based, collaborative and team-building application, we set out to capture how someone in our demographic was using the product. We had to cover the concept, the service, application and the mobile app but most importantly show how the tool helps the person using it connect with their audience. Hats off to the whole team and pastor featured in this video. Great job to everyone that worked on it.

You can test drive Proclaim through their free trial. It really is an amazing service for churches of all sizes.