A simple video bumper for your live event can give the event a nice feel. For a few years I got to work with Worship Leader Magazine and run some of their marketing initiatives and social media. This killer intro piece was done by my friend and fellow creative Jessie Morrow of Morrow Design Co a few years back for the National Worship Leader Conference by Worship Leader Magazine.
In early 2007 I worked on this project with the Boer Haüs creative agency while at Integrity Music. I’m still proud of the logo we came out with, the designs that followed, and all the hard work that went into it. Hat tip to my boy Eddie Boer for his hard and good work on this project.
I’m pumped to have our company’s product and my design team’s work featured on one of my favorite blogs, PSFK. Our designer, Isaiah Hruby put this together. The PSFK daily email is curated well for creative directors and design professionals to get a good look at the business side of the things we work on. Here’s a view of the site feature, which also went out on their email.
This is one of my favorite verses. It represents one of the three commitments I have made to myself and others.
1) I will embrace responsibility.
2) I will reject passivity.
3) I will believe in God for the greater reward.
James 1:12 Blessed is the man who remains steadfast under trial, for when he has stood the test he will receive the crown of life, which God has promised to those who love him. (Graphic design from the faithlife.com team.)
Careful planning puts you ahead in the long run; hurry and scurry puts you further behind. (Proverbs 21:5)Make plans. Write them down. Cross some off. Add a few goals you think are too big. Plan out your steps to get each goal accomplished. Tell someone about everything you want to do this year.
Selling business products and services to other business comes with a unique set of challenges and requirements. Every industry has its own specific language and nuances that have to be carefully navigated. Truthfully, I’m more of a fan of speaking in terms of Human to Human marketing rather than Business to Business marketing. Businesses do not make buying decisions, people do! Real people who you interact with, talk to, and build relationships with — they are the ones making the decisions on what to buy. Here is a video I helped create in cooperation with the award-winning Eric Mower and Associates, positioning this products as a solution for loss and charging for any plant or retailer with any type of scanner. And here are some tips for you to follow when creating your product video in the B2B space.
1. Show the product in use. Show several movements around the product and several people interacting with it.
2. Show the problem being solved. Demonstrate how your products solves the problem being addressed.
3. Overcome the barriers to entry. “BS” meters are high, especially with the C-Suite, so quickly address how they can implement your products or solution, addressing the barriers they will most likely think of.
As you can see in this video, we position the product to solve an industry problem. Make your B2B marketing videos with authentic undertones and authority in the script voice. Making videos for your potential customers is critical. They absorb information through video and the same executive you can’t get a hold of is likely to watch a video on your products if it comes across his desk and it has been positioned right. Online, your videos take on a life of their own and are easily shared between industry leaders. Make great videos and your sales will grow. More and more buyers are depending on business videos to cut through the clutter. YouTube add revenue for video ads is going to cross the $1 Billion mark this year, 2014. And, is continued to grow in 2015. What digital video content do you have for you potential customers? I’d love to see your videos.
One of the most valuable things you can do is remove the doubt for people looking at your product – and your church is a product. Families shop, visitor dip in and out without you knowing, and people in the community drive by your building and wonder, “What’s going on in there?”. At 4Corners Church we set out to develop a video that did just that. We wanted to show people what to expect on a typical Sunday morning. Staff member Lisa wrote a killer script, other staff members weighed in, volunteer Katie did a great job on camera with her infectious personality and my boy Bill and I shot and edited. Mostly importantly, everyone in the church did what they always do every week to make 4 Corners a great place to visit and an even greater place to attend on a regular basis.
How do you convey what happens in your church to visitors before they get there? How easy is it for your church members to share with their friends? If you’ve shot one of these type of videos, post the link below. I would love to see it.