The definitive video on how to dad

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The 2014 Cadillac campaign kicked of a slew of marketing videos using (mostly) one-walk shots. But this new “How To Dad” campaign from Cheerios brings it home. The excellent copy and active setting tell a familiar story. Moments in you identify with this Dad. Marketers beware, Cheerios doesn’t talk about how great their ingredients are, how sweet the new taste is, or how you will feel after you eat it. No.They celebrate something universal, and claim sponsorship of it. We all know the official cookie of milk is the Oreo. Now we know what the official cereal is of fatherhood. Eat up!

 


And just when you thought you had enough, Peanut Butter Cheerios brings you desert with some additional video shorts.


Amazing campaign. Hats off to Creative Director Josh Stein at Tribal Worldwide.
You can see the full website campaign at http://howtodad.ca built using tumblr.

#howtodad

Dad-of-the-year Fail (gif)

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As a dad, sometimes you get it right and sometimes you don’t. The important part is that when your son is on a kids bouncy house that doubles as a water slide and he tells you to come and play with him… you do it. Here’s my son using me as a human sled.

Dad-of-the-year-fail on Make A Gif

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Nailed it! My boy jumped right up and wanted to do it again.