Business to business solutions can be hard to communicate because the offering and solution are complex most of the time. But, if you can’t explain something simply then you can’t expect others to understand what you do – much less buy it. Check out this killer video worked on by creative Evan White detailing the offering of technology leader Sogeti. I like the quick moving and relevant graphics that support the script well and raise the interest level quickly. Enjoy!
Recruiting volunteers, and good ones, is important for any organization that depends on good people to keep it moving. I’m pumped about this photo shoot and campaign I helped develop. The campaign has a few different goals, most of which is to say thanks to some key volunteers and highlight their volunteer role to others. The campaign also helps recruit people who get a quick understanding that they don’t have to be an expert in a particular area to help out. They just need to be available and willing. These photos really capture the culture of the church by highlighting the faces of the volunteers who keep it going. While the pics are nice, the story of each volunteer that’s shared in the posts really help convey the message. Enjoy the photos and to all the great volunteers of 4CornersChurch – You are amazing!