Light work.

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I had a great session with my friend a professional Heidi the other day updating her head shots. Enjoy.

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If you are in the Cincinnati area and need professional headshots done for yourself or your employees, let me know.

Video bumpers for live events

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A simple video bumper for your live event can give the event a nice feel. For a few years I got to work with Worship Leader Magazine and run some of their marketing initiatives and social media. This killer intro piece was done by my friend and fellow creative Jessie Morrow of Morrow Design Co a few years back for the National Worship Leader Conference by Worship Leader Magazine.

Need a video bumper? Let me know.

You won’t believe her reaction when she finds out her bill has already been paid

Norwood Church of the Nazarene Springdale SNC springdalenaz rob westerman cincinnati
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Proud of my boy Rob Westerman and all the work he and his church, SNC Norwood, are doing in Cincinnati. He recorded this with his friend and talented Cincinnati native, Mike Lewis of Jesus Painter Ministries. This is much more than a ‘pay it forward’ initiative. As Rob explained to me of all the final quotes Paul shared from Jesus with the Ephesian leaders before he went back to Jerusalem, it was this quote from Jesus that he left them with in Acts chapter 20, “It is more blessed to give than to receive.” The full verse is here:

Acts 20:35 In all things I have shown you that by working hard in this way we must help the weak and remember the words of the Lord Jesus, how he himself said, ‘It is more blessed to give than to receive.’ â€

Here is the local news coverage. Just one day after it was shared it had over 5.1 Million views, and now 10 million views as of this post! For a few hours work and $400 dollars it’s a good lesson to any business or organization to create moments that are sharable, and doing it is NOT expensive. As SNC Norwood states on their facebook page, just $400 showed love to over 5 million people.


So go, and give. It’s better than receiving.

Recognition

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Recruiting volunteers, and good ones, is important for any organization that depends on good people to keep it moving. I’m pumped about this photo shoot and campaign I helped develop. The campaign has a few different goals, most of which is to say thanks to some key volunteers and highlight their volunteer role to others. The campaign also helps recruit people who get a quick understanding that they don’t have to be an expert in a particular area to help out. They just need to be available and willing. These photos really capture the culture of the church by highlighting the faces of the volunteers who keep it going. While the pics are nice, the story of each volunteer that’s shared in the posts really help convey the message. Enjoy the photos and to all the great volunteers of 4CornersChurch – You are amazing!

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The Art Of Possibilities

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Creative teams often hold the support beams up for many company divisions to do their own work. But, when company leaders value creativity as a key to the company’s future – creative teams are empowered. Creativity goes beyond art and making stuff, it has to do with how everyone in the organization approaches growth obstacles the company is facing or how customers are served.

Check out this piece from our company CEO on a “vision scape” he had commissioned to serve as a talking point around the importance of creativity and the art of possibilities. Video cred to my creative team members Nick Anderson and Evan White for their good work on the piece, along with interns Erica Weingartner and Erin Hatfield.

Tell the story of your organization. What do you truly believe is core to your business and how will you make a story around those values? Sharing company values and culture can be important for potential clients, current and future employees, and those in your field to see.

B2B Video Protips

B2B Marketing Videos
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Selling business products and services to other business comes with a unique set of challenges and requirements. Every industry has its own specific language and nuances that have to be carefully navigated. Truthfully, I’m more of a fan of speaking in terms of Human to Human marketing rather than Business to Business marketing. Businesses do not make buying decisions, people do! Real people who you interact with, talk to, and build relationships with — they are the ones making the decisions on what to buy. Here is a video I helped create in cooperation with the award-winning Eric Mower and Associates, positioning this products as a solution for loss and charging for any plant or retailer with any type of scanner. And here are some tips for you to follow when creating your product video in the B2B space.

1. Show the product in use. Show several movements around the product and several people interacting with it.

2. Show the problem being solved. Demonstrate how your products solves the problem being addressed.

3. Overcome the barriers to entry. “BS” meters are high, especially with the C-Suite, so quickly address how they can implement your products or solution, addressing the barriers they will most likely think of.

As you can see in this video, we position the product to solve an industry problem. Make your B2B marketing videos with authentic undertones and authority in the script voice. Making videos for your potential customers is critical. They absorb information through video and the same executive you can’t get a hold of is likely to watch a video on your products if it comes across his desk and it has been positioned right. Online, your videos take on a life of their own and are easily shared between industry leaders. Make great videos and your sales will grow. More and more buyers are depending on business videos to cut through the clutter. YouTube add revenue for video ads is going to cross the $1 Billion mark this year, 2014. And, is continued to grow in 2015. What digital video content do you have for you potential customers? I’d love to see your videos.

The definitive video on how to dad

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The 2014 Cadillac campaign kicked of a slew of marketing videos using (mostly) one-walk shots. But this new “How To Dad” campaign from Cheerios brings it home. The excellent copy and active setting tell a familiar story. Moments in you identify with this Dad. Marketers beware, Cheerios doesn’t talk about how great their ingredients are, how sweet the new taste is, or how you will feel after you eat it. No.They celebrate something universal, and claim sponsorship of it. We all know the official cookie of milk is the Oreo. Now we know what the official cereal is of fatherhood. Eat up!

 


And just when you thought you had enough, Peanut Butter Cheerios brings you desert with some additional video shorts.


Amazing campaign. Hats off to Creative Director Josh Stein at Tribal Worldwide.
You can see the full website campaign at http://howtodad.ca built using tumblr.

#howtodad