Proud of my boy Rob Westerman and all the work he and his church, SNC Norwood, are doing in Cincinnati. He recorded this with his friend and talented Cincinnati native, Mike Lewis of Jesus Painter Ministries. This is much more than a ‘pay it forward’ initiative. As Rob explained to me of all the final quotes Paul shared from Jesus with the Ephesian leaders before he went back to Jerusalem, it was this quote from Jesus that he left them with in Acts chapter 20, “It is more blessed to give than to receive.” The full verse is here:
Acts 20:35 In all things I have shown you that by working hard in this way we must help the weak and remember the words of the Lord Jesus, how he himself said, ‘It is more blessed to give than to receive.’ ”
Here is the local news coverage. Just one day after it was shared it had over 5.1 Million views, and now 10 million views as of this post! For a few hours work and $400 dollars it’s a good lesson to any business or organization to create moments that are sharable, and doing it is NOT expensive. As SNC Norwood states on their facebook page, just $400 showed love to over 5 million people.
Business to business solutions can be hard to communicate because the offering and solution are complex most of the time. But, if you can’t explain something simply then you can’t expect others to understand what you do – much less buy it. Check out this killer video worked on by creative Evan White detailing the offering of technology leader Sogeti. I like the quick moving and relevant graphics that support the script well and raise the interest level quickly. Enjoy!
Creative teams often hold the support beams up for many company divisions to do their own work. But, when company leaders value creativity as a key to the company’s future – creative teams are empowered. Creativity goes beyond art and making stuff, it has to do with how everyone in the organization approaches growth obstacles the company is facing or how customers are served.
Check out this piece from our company CEO on a “vision scape” he had commissioned to serve as a talking point around the importance of creativity and the art of possibilities. Video cred to my creative team members Nick Anderson and Evan White for their good work on the piece, along with interns Erica Weingartner and Erin Hatfield.
Tell the story of your organization. What do you truly believe is core to your business and how will you make a story around those values? Sharing company values and culture can be important for potential clients, current and future employees, and those in your field to see.
Selling business products and services to other business comes with a unique set of challenges and requirements. Every industry has its own specific language and nuances that have to be carefully navigated. Truthfully, I’m more of a fan of speaking in terms of Human to Human marketing rather than Business to Business marketing. Businesses do not make buying decisions, people do! Real people who you interact with, talk to, and build relationships with — they are the ones making the decisions on what to buy. Here is a video I helped create in cooperation with the award-winning Eric Mower and Associates, positioning this products as a solution for loss and charging for any plant or retailer with any type of scanner. And here are some tips for you to follow when creating your product video in the B2B space.
1. Show the product in use. Show several movements around the product and several people interacting with it.
2. Show the problem being solved. Demonstrate how your products solves the problem being addressed.
3. Overcome the barriers to entry. “BS” meters are high, especially with the C-Suite, so quickly address how they can implement your products or solution, addressing the barriers they will most likely think of.
As you can see in this video, we position the product to solve an industry problem. Make your B2B marketing videos with authentic undertones and authority in the script voice. Making videos for your potential customers is critical. They absorb information through video and the same executive you can’t get a hold of is likely to watch a video on your products if it comes across his desk and it has been positioned right. Online, your videos take on a life of their own and are easily shared between industry leaders. Make great videos and your sales will grow. More and more buyers are depending on business videos to cut through the clutter. YouTube add revenue for video ads is going to cross the $1 Billion mark this year, 2014. And, is continued to grow in 2015. What digital video content do you have for you potential customers? I’d love to see your videos.
One of the most valuable things you can do is remove the doubt for people looking at your product – and your church is a product. Families shop, visitor dip in and out without you knowing, and people in the community drive by your building and wonder, “What’s going on in there?”. At 4Corners Church we set out to develop a video that did just that. We wanted to show people what to expect on a typical Sunday morning. Staff member Lisa wrote a killer script, other staff members weighed in, volunteer Katie did a great job on camera with her infectious personality and my boy Bill and I shot and edited. Mostly importantly, everyone in the church did what they always do every week to make 4 Corners a great place to visit and an even greater place to attend on a regular basis.
How do you convey what happens in your church to visitors before they get there? How easy is it for your church members to share with their friends? If you’ve shot one of these type of videos, post the link below. I would love to see it.
This song, Oceans by Hillsong, kills it. The lyrics are on point. Watch the lyric video below and find the songs lyrics below.
Lyrics “Oceans (Where Feet May Fail)” by Hillsong United
You call me out upon the waters The great unknown where feet may fail And there I find You in the mystery In oceans deep My faith will stand
And I will call upon Your name And keep my eyes above the waves When oceans rise My soul will rest in Your embrace For I am Yours and You are mine
Your grace abounds in deepest waters Your sovereign hand Will be my guide Where feet may fail and fear surrounds me You’ve never failed and You won’t start now
So I will call upon Your name And keep my eyes above the waves When oceans rise My soul will rest in Your embrace For I am Yours and You are mine
Spirit lead me where my trust is without borders Let me walk upon the waters Wherever You would call me Take me deeper than my feet could ever wander And my faith will be made stronger In the presence of my Savior
I will call upon Your name Keep my eyes above the waves My soul will rest in Your embrace I am Yours and You are mine