The definitive video on how to dad

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The 2014 Cadillac campaign kicked of a slew of marketing videos using (mostly) one-walk shots. But this new “How To Dad” campaign from Cheerios brings it home. The excellent copy and active setting tell a familiar story. Moments in you identify with this Dad. Marketers beware, Cheerios doesn’t talk about how great their ingredients are, how sweet the new taste is, or how you will feel after you eat it. No.They celebrate something universal, and claim sponsorship of it. We all know the official cookie of milk is the Oreo. Now we know what the official cereal is of fatherhood. Eat up!

 


And just when you thought you had enough, Peanut Butter Cheerios brings you desert with some additional video shorts.


Amazing campaign. Hats off to Creative Director Josh Stein at Tribal Worldwide.
You can see the full website campaign at http://howtodad.ca built using tumblr.

#howtodad

Conan O’Brien Has His Last TONIGHT SHOW Appearance TONIGHT

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Tonight is the last night for Conan O’Brien on the TONIGHT SHOW. His guests are going to be Who would have thought he would have had such a short run. I never really cared about the late night war too much. I remember Letterman had a fiasco with his network and enjoyed the snide remarks he always made about Les Moonves.  I have never chosen sides in the late war, although I’d flip around and catch some of their shows from time to time. However, that’s changed now. I’m with Conan. He’s a funny guy, but more importantly he has a commitment to the brand he believed he would have time to add value to. I’ll post his letter addressed to “People of the world” at the end here. It’s funny but really lays out his passion for something he believed in. Funny that he had less than a year of episodes to do what Johnny Carson did in 30 years, or Leno had a chance to do in 17 years. He’s walking with $33 mill, $12 mill for his staff, and a lot of support from Fox throughout the whole thing these past few weeks. I’m with team Conan now. Tune in tonight on NBC for the end of what we all know as “The Tonight Show” at 11:35 pm /10:35c.  He has some killer guests on the Tonight Show tonight with Tom Hanks and Will Ferrell. It’s going to be a great ending to a short run.  After the Olympics are over at the end of February, it sounds like Leno will resume his spot and take the Tonight Show name back, and drop “The Jay Leno Show”.   Also read Conan’s letter below, it’s hilarious. This along with the fact that Conan put the Tonight Show for sale on Craigslist among other antics make him the funniest man to hold the Tonight Show title, ever. Let me also note, this is yet another thing that TMZ broke to us, not the rich stuffy old board-room network news rooms.

Letter from Conan:

People of Earth:

In the last few days, I’ve been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I’ve been getting paid to do what I love most and, in a world with real problems, I’ve been absurdly lucky. That said, I’ve been suddenly put in a very public predicament and my bosses are demanding an immediate decision.

Six years ago, I signed a contract with NBC to take over The Tonight Show in June of 2009. Like a lot of us, I grew up watching Johnny Carson every night and the chance to one day sit in that chair has meant everything to me. I worked long and hard to get that opportunity, passed up far more lucrative offers, and since 2004 I have spent literally hundreds of hours thinking of ways to extend the franchise long into the future. It was my mistaken belief that, like my predecessor, I would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both.

But sadly, we were never given that chance. After only seven months, with my Tonight Show in its infancy, NBC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.

Last Thursday, NBC executives told me they intended to move the Tonight Show to 12:05 to accommodate the Jay Leno Show at 11:35. For 60 years the Tonight Show has aired immediately following the late local news. I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting. The Tonight Show at 12:05 simply isn’t the Tonight Show.

Also, if I accept this move I will be knocking the Late Night show, which I inherited from David Letterman and passed on to Jimmy Fallon, out of its long-held time slot. That would hurt the other NBC franchise that I love, and it would be unfair to Jimmy.

So it has come to this: I cannot express in words how much I enjoy hosting this program and what an enormous personal disappointment it is for me to consider losing it. My staff and I have worked unbelievably hard and we are very proud of our contribution to the legacy of The Tonight Show. But I cannot participate in what I honestly believe is its destruction. Some people will make the argument that with DVRs and the Internet a time slot doesn’t matter. But with the Tonight Show, I believe nothing could matter more.

There has been speculation about my going to another network but, to set the record straight, I currently have no other offer and honestly have no idea what happens next. My hope is that NBC and I can resolve this quickly so that my staff, crew, and I can do a show we can be proud of, for a company that values our work.

Have a great day and, for the record, I am truly sorry about my hair; it’s always been that way.

Yours, Conan

Did Michael Jackson Fake His Death?

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I got a few texts yesterday from friends telling me Michael Jackson died. WHAT?!?! I looked on TMZ.com and sure enough there were reporting it right. I hit up the TV to check FOX news and they were talking about financial news, and scrolling a ticker about his “cardiac arrest” and that he had been taken to the hospital. For an hour I checked these horribly slow, red-taped, expensive media spots to get the same story, although they would not state the real news that Michael Jackson Died!

Places that Sucked in getting me good news fast: http://www.foxnews.com, http://www.cnn.com, nbcnews.com aka msnbc.com, cbsnews.com, new.aol.com, news.yahoo.com, among other.

Basically PerezHilton.com and Eonline.com were the first to point to the good work done by TMZ.com TMZ hasn’t been on top since the Brit-drama crazy pics. At least Foxnews.com noted their lack of intestinal fortitude this morning and interviewed the TMZ crew.

Did Michael Jackson fake his death? No. Will Vegas be crawling with MJ impersonators in the coming years just like it has with Elvis fakes? I can’t wait to see my first Asian Michael Jackson jumping skydiving out of a plane to Beat IT. Michael sold out 50 shows in one arena, late to the game in a Saline Deon career move, but sold them out none the less and ran away to the grave with a $10mill advance. I hope they put the show on still and do some type of tribute.

Mattofact: If you’re feeling like you might not be around too long, get a big advance.