7 Ways to be more dangerous at work

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Watch this amazing video of explorers walking on beautiful clean ice in the Slovakian mountains. It’s some of the clearest ice you could ever imagine. It looks like they are walking on thin ice it’s so clear.

In the hustle of getting projects done, meeting deadlines, doing our day-to-day work, growing our careers – and all while juggling home life –  sometimes we feel like we might fall through the thin ice below. But maybe, the ice isn’t thin at all. Maybe the ice is solid and we just need to trust the ground we’re exploring. Be dangerous. Be daring and do great things.

Here’s seven things to help you be more dangerous at your job.

1. Take it serious. Run your job like it’s your own company and a company you will fight to make successful.

2. Trust yourself. If you have an idea you feel could make a difference, share it. Present it with passion and excitement.

3. Test the waters. If something looks a little shaky, proceed with caution. The important part is to proceed. Don’t avoid things because they look a little risky. Test the waters, but do it quickly.

4. Be courageous. There are times for caution and there are times where courage is needed. Every team needs to break out of their mold and every team can use a win that is outside of their normal work. Big wins will come with great courage to do dangerous things.

5. Do the math. You are only going to succeed as much as you are willing to fail.

6. Explore new places. We’ll never find new success if we don’t get off the beaten path.

7. Enjoy the view. When you look around and see you are doing things that you never thought could happen – enjoy the view. Work hard to make the unbelievable happen and then celebrate your victories – big or small.

Sometimes what we think feels like walking on thin ice is really more like exploring new ground.

B2B Video Protips

B2B Marketing Videos
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Selling business products and services to other business comes with a unique set of challenges and requirements. Every industry has its own specific language and nuances that have to be carefully navigated. Truthfully, I’m more of a fan of speaking in terms of Human to Human marketing rather than Business to Business marketing. Businesses do not make buying decisions, people do! Real people who you interact with, talk to, and build relationships with — they are the ones making the decisions on what to buy. Here is a video I helped create in cooperation with the award-winning Eric Mower and Associates, positioning this products as a solution for loss and charging for any plant or retailer with any type of scanner. And here are some tips for you to follow when creating your product video in the B2B space.

1. Show the product in use. Show several movements around the product and several people interacting with it.

2. Show the problem being solved. Demonstrate how your products solves the problem being addressed.

3. Overcome the barriers to entry. “BS” meters are high, especially with the C-Suite, so quickly address how they can implement your products or solution, addressing the barriers they will most likely think of.

As you can see in this video, we position the product to solve an industry problem. Make your B2B marketing videos with authentic undertones and authority in the script voice. Making videos for your potential customers is critical. They absorb information through video and the same executive you can’t get a hold of is likely to watch a video on your products if it comes across his desk and it has been positioned right. Online, your videos take on a life of their own and are easily shared between industry leaders. Make great videos and your sales will grow. More and more buyers are depending on business videos to cut through the clutter. YouTube add revenue for video ads is going to cross the $1 Billion mark this year, 2014. And, is continued to grow in 2015. What digital video content do you have for you potential customers? I’d love to see your videos.

Product Videos in 1-2-3

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In-house design and creative teams are charged with making killer videos all the time, but where do we start? What story do we tell? What emotions do we evoke? Where do we shoot it? A great place to start is with a customer having a great experience with the product. Catch the reality of your product or service from the view point of the person using it. Here’s three easy steps to do that.
1. Back to life, back to reality. Feature a real user and get their honest feedback.
2. Show and tell. Show how it works. Don’t over-show how it works. You have a smart product and the buyers are smart. Treat them like the wiz kids they are. Tell them why it benefits them and the people they will use it with. Show how it works, tell how it benefits.
3. Script scenes – not language. Let your user share exactly what they love. Let people experience their passion. It will be felt.

Catching reality.
While running a business unit for this cloud-based, collaborative and team-building application, we set out to capture how someone in our demographic was using the product. We had to cover the concept, the service, application and the mobile app but most importantly show how the tool helps the person using it connect with their audience. Hats off to the whole team and pastor featured in this video. Great job to everyone that worked on it.

You can test drive Proclaim through their free trial. It really is an amazing service for churches of all sizes.

5 Changes to Save Twitter Stock now…

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“Twitter stock plummets.” “The great social crash of 2014 is upon us.” “Twitter is going to pull Facebook stock down quick.”

I’m seeing the comments pop up and today’s big drop in Twitter stock lines right up.

Here are 5 changes Twitter can make to save their stock.

Twitter is 85% spam, 10% full of killer possibilities, and 5% authentic communication. What are the killer possibilities? That’s where the dreamers at Twitter need to live. Even though 77% of Twitter users are outside of the US, every company in the US is fighting to have their boring tweets read and reposted. Twitter continues to gather users for Wall Street reporting, but their users aren’t active. Twitter users that have real conversations are few and far between. But, there are some fans fighting for the platform to win – engaging each other every chance they get. The “10% full of killer possibilities” for the Twitter team lies in their ability to empower the faithful and authentic conversations. Twitter may be growing, but 44% of Twitter accounts have never sent one tweet.

Here are the 5 Changes to Save Twitter Stock now.

1. Stop the Bots – Accounts with eerily similar followers and following stats are suspect. Their tools run rampant with the main rule, “I followed you, so follow me within a few days, or I will unfollow you.” or “You followed me, so I will automatically follow you back, unless you unfollow me, then I will unfollow you.” These accounts are worthless. The rules these accounts live by are not healthy. Their numbers should be thrown out of all Twitter annual reports to Wall Street. The bots should be stopped, but they won’t because they would kill the numbers Twitter reports.

2. Rally the Base – Twitter needs to find new ways to elevate authentic conversations. With the introduction of photo tagging and the favorite button, there have been some advancements. However, using the Twitter site and Twitter mobile app, it’s just not easy to retweet someone and comment on what they have posted.

3. Reopen Unused accounts – There are millions of squatters who grabbed names of businesses, brands, bloggers and people and Twitter needs to have a petition process where active users can obtain an unused account that has no Trademark filings.

4. Honor tasteful business advertising. –  It’s really hard to buy good advertising on Twitter. I’ve tried it. I’ve bought it for businesses and clients and it doesn’t work. The problem isn’t the offering. The problem is the following. Clean up the base and give advertisers something to work with

5. Develop reporting tools – You have access to Twitter analytics, you just don’t know it. TwitterTwitter Stock needs to develop better insights and analytics that are visible easily available to everyone. They don’t tell you about their current analytics for you personally, your brand, church, non-profit or business. Here is how you get to the analytics. Log into Twitter and go to the setting tab. Click “Twitter Ads” and you will be prompted to permanently set a timezone. Afterwards you will be sent to a Twitter Ads account page and can access your analytics (see image below).

 

 

 

Twitter Advertising - Twitter Stock Drops

And so that you can’t start a Twitter account revolving around their stock price. Twitter has taken all of the possible Twitter+Stock name combinations out of the pool of names that are available. Smart. Not nice, but smart. I learned about the Twitter stock drop via Twitter. Although the founders said they would not sell as their lock-up expired today, there is no doubt other investors feared a sell off.

Twitter was introduced in early 2006. I’ve used it since August of 2006, early on mostly via SMS only – on my Treo 650. I’ve used it for business and personal connections, to grow sales through social commerce, connect with friends, grow CPG brands, market music artists, albums and movements – and stay on top of trends and conversations in the world. Mostly I use it now to keep up with friends and acquaintances. Like many I’ve used Hootsuite, Tweetdeck, Facebook, Path, Instagram, the Twitter app – all the usual suspect social networks and tools to update my Twitter account over the years. Some tools have worked great, some have not. Honestly, I’m not a fan of any update tools that populate several at once with one message. Real conversations don’t work that way and neither do conversations on social media. Yes, I share my Instagram posts to Twitter, but mostly I try to keep the conversations separate. The changes above aren’t just for Twitter stock, they are for the users, the conversationalists, the content creators and readers. This is less about saving Twitter and more about defining our future conversations.

 

Princeton High School, Cincinnati Ohio

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My mom graduated from Princeton high school in 1972. Little did she know then my brother would someday be the district principal at that same high school. I’m extremely proud of my brother and the entire staff at Princeton high school for all the work they do to pour into and change the lives of kids every day.

Honest marketing [VIDEO]

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If you thought GoPro sold cameras, you might want to check again. Honest marketing doesn’t sell the thing it sells the application. Great marketing shows and doesn’t tell. Unbelievable marketing draws a line in the sand, and dares some into the inner circle. Be great marketers.

3 clues you’re a phone addict [VIDEO]

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You’re on your phone too much. Admit it. I am, my brother is, my friends are—but we can’t stop. Don’t miss out on life because you’re busy trying to capture it. This video and song, “Get Off The Phone Song”, captures what we see more and more every day.

In case you are wondering if you are a phone addict, here are 3 clues you’re on your mobile phone too much.
1. You’re on your phone too much if you’ve mastered the art of surfing the web while also talking on the phone. Some call this multitasking, you just call it “Leave me alone, can’t you see I’m on the phone”.
2. You’re on your phone too much if you return a phone call with a text. Why waste filling up the next 10 minutes with one phone call when you can have 10 text conversations with 10 different people during the same amount of time?
3. You’re a phone addict if you don’t have time to check your 99% full voice mail box because you’re on the phone too much.

After you watch this video on your mobile phone, put it down and walk away slowly.