PSFK Feature

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I’m pumped to have our company’s product and my design team’s work featured on one of my favorite blogs, PSFK. Our designer, Isaiah Hruby put this together. The PSFK daily email is curated well for creative directors and design professionals to get a good look at the business side of the things we work on. Here’s a view of the site feature, which also went out on their email.

PSFK Retail Food Fast Casual Vending Pickup

You can read the full article here on the PSFK website.

The Art Of Possibilities

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Creative teams often hold the support beams up for many company divisions to do their own work. But, when company leaders value creativity as a key to the company’s future – creative teams are empowered. Creativity goes beyond art and making stuff, it has to do with how everyone in the organization approaches growth obstacles the company is facing or how customers are served.

Check out this piece from our company CEO on a “vision scape” he had commissioned to serve as a talking point around the importance of creativity and the art of possibilities. Video cred to my creative team members Nick Anderson and Evan White for their good work on the piece, along with interns Erica Weingartner and Erin Hatfield.

Tell the story of your organization. What do you truly believe is core to your business and how will you make a story around those values? Sharing company values and culture can be important for potential clients, current and future employees, and those in your field to see.

Product Videos in 1-2-3

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In-house design and creative teams are charged with making killer videos all the time, but where do we start? What story do we tell? What emotions do we evoke? Where do we shoot it? A great place to start is with a customer having a great experience with the product. Catch the reality of your product or service from the view point of the person using it. Here’s three easy steps to do that.
1. Back to life, back to reality. Feature a real user and get their honest feedback.
2. Show and tell. Show how it works. Don’t over-show how it works. You have a smart product and the buyers are smart. Treat them like the wiz kids they are. Tell them why it benefits them and the people they will use it with. Show how it works, tell how it benefits.
3. Script scenes – not language. Let your user share exactly what they love. Let people experience their passion. It will be felt.

Catching reality.
While running a business unit for this cloud-based, collaborative and team-building application, we set out to capture how someone in our demographic was using the product. We had to cover the concept, the service, application and the mobile app but most importantly show how the tool helps the person using it connect with their audience. Hats off to the whole team and pastor featured in this video. Great job to everyone that worked on it.

You can test drive Proclaim through their free trial. It really is an amazing service for churches of all sizes.

New Site Launch for Apex

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In working with the award-winning international agency Eric Mower and Associates, I am excited to announce the release of the new website for Apex Supply Chain Technologies. The launch of the new site brings a fresh look, new copy, and a fresh creative direction for our company. Take a look around the site and let me know your thoughts.

Industrial Vending Leader

 

Church Social Media – New Site

logos bible software hillsong ministry
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In 2009 I launched a business to help churches, ministries, and businesses in the Christian space with their marketing and social media plans, content strategies, and management. With the help of one of my long time friends and favorite designers, Rachel Parks, we launched IceCream Social Experts. Images of the site are below. We had a good run, working with major artist, ministries and churches around the world. But, the old saying is true – those who don’t change die. It was time to shut the site down and start fresh. For all the companies, friends and churches that we have worked with – the future is now.

So I’ve launched CHURCHsocialMEDIA.com to highlight one thing for people, churches, ministries and businesses:

Great stuff to share.

I moved in this direction to replace telling churches why and how they need help with marketing, branding, creative and campaigns – to actually make a site that serves the purpose of helping. If businesses, churches and ministries need help beyond ideas and encouragement, they will ask.

New site:

church marketing

Old site and brand:

christianitytoday.com churchleadersCMO candidate

3D Recreation of classic art

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Killer classic art 3D rendering from Hungarian artist Ekho.

Budavár visszavétele 3D from ekho on Vimeo.

If you think for a minute this challenge from his wife was an easy thing to do, you should view his behance page or blog for the project details. Looks like he had to literally rebuild the painting and recreate most all of the figures.