Be Steadfast.

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This is one of my favorite verses. It represents one of the three commitments I have made to myself and others.

1) I will embrace responsibility.

2) I will reject passivity.

3) I will believe in God for the greater reward.

Bible verse daily bread dailybread relevant james james1:12

James 1:12 Blessed is the man who remains steadfast under trial, for when he has stood the test he will receive the crown of life, which God has promised to those who love him. (Graphic design from the faithlife.com team.)

Recognition

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Recruiting volunteers, and good ones, is important for any organization that depends on good people to keep it moving. I’m pumped about this photo shoot and campaign I helped develop. The campaign has a few different goals, most of which is to say thanks to some key volunteers and highlight their volunteer role to others. The campaign also helps recruit people who get a quick understanding that they don’t have to be an expert in a particular area to help out. They just need to be available and willing. These photos really capture the culture of the church by highlighting the faces of the volunteers who keep it going. While the pics are nice, the story of each volunteer that’s shared in the posts really help convey the message. Enjoy the photos and to all the great volunteers of 4CornersChurch – You are amazing!

photograher cincinnati pictures corportate photographyVolunteer Recruiting church volunteers Javier Hernandezvolunteers recruiting church

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Show’m what to expect

Bible Jesus 4CornersChurch.com video
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One of the most valuable things you can do is remove the doubt for people looking at your product – and your church is a product. Families shop, visitor dip in and out without you knowing, and people in the community drive by your building and wonder, “What’s going on in there?”. At 4Corners Church we set out to develop a video that did just that. We wanted to show people what to expect on a typical Sunday morning. Staff member Lisa wrote a killer script, other staff members weighed in, volunteer Katie did a great job on camera with her infectious personality and my boy Bill and I shot and edited. Mostly importantly, everyone in the church did what they always do every week to make 4 Corners a great place to visit and an even greater place to attend on a regular basis.

How do you convey what happens in your church to visitors before they get there? How easy is it for your church members to share with their friends? If you’ve shot one of these type of videos, post the link below. I would love to see it.

Remind them, they are Diamonds…

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We forget how great those around us can be. We put aside their stories of what they’ve overcome and accomplished. Sometimes, to get everyday life stuff done, we have our head down in details without acknowledging how amazing the people are that we work and serve with. Lift your head up. Take time to celebrate people around you — remind them… Continue reading

Product Videos in 1-2-3

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In-house design and creative teams are charged with making killer videos all the time, but where do we start? What story do we tell? What emotions do we evoke? Where do we shoot it? A great place to start is with a customer having a great experience with the product. Catch the reality of your product or service from the view point of the person using it. Here’s three easy steps to do that.
1. Back to life, back to reality. Feature a real user and get their honest feedback.
2. Show and tell. Show how it works. Don’t over-show how it works. You have a smart product and the buyers are smart. Treat them like the wiz kids they are. Tell them why it benefits them and the people they will use it with. Show how it works, tell how it benefits.
3. Script scenes – not language. Let your user share exactly what they love. Let people experience their passion. It will be felt.

Catching reality.
While running a business unit for this cloud-based, collaborative and team-building application, we set out to capture how someone in our demographic was using the product. We had to cover the concept, the service, application and the mobile app but most importantly show how the tool helps the person using it connect with their audience. Hats off to the whole team and pastor featured in this video. Great job to everyone that worked on it.

You can test drive Proclaim through their free trial. It really is an amazing service for churches of all sizes.

You won’t believe how he saved his baby’s life with a song

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Behind every great song is an even greater story. When I was with Integrity Music we knew this song was an amazing anthem and was rising quickly. What I didn’t know then was how powerful the story behind the song is. When you hear Daniel Bashta share the story of what happened with his song, Like a Lion, you will honestly not believe how it saved the baby he would soon call his son.

Church Social Media – New Site

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In 2009 I launched a business to help churches, ministries, and businesses in the Christian space with their marketing and social media plans, content strategies, and management. With the help of one of my long time friends and favorite designers, Rachel Parks, we launched IceCream Social Experts. Images of the site are below. We had a good run, working with major artist, ministries and churches around the world. But, the old saying is true – those who don’t change die. It was time to shut the site down and start fresh. For all the companies, friends and churches that we have worked with – the future is now.

So I’ve launched CHURCHsocialMEDIA.com to highlight one thing for people, churches, ministries and businesses:

Great stuff to share.

I moved in this direction to replace telling churches why and how they need help with marketing, branding, creative and campaigns – to actually make a site that serves the purpose of helping. If businesses, churches and ministries need help beyond ideas and encouragement, they will ask.

New site:

church marketing

Old site and brand:

christianitytoday.com churchleadersCMO candidate