Product Videos in 1-2-3

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In-house design and creative teams are charged with making killer videos all the time, but where do we start? What story do we tell? What emotions do we evoke? Where do we shoot it? A great place to start is with a customer having a great experience with the product. Catch the reality of your product or service from the view point of the person using it. Here’s three easy steps to do that.
1. Back to life, back to reality. Feature a real user and get their honest feedback.
2. Show and tell. Show how it works. Don’t over-show how it works. You have a smart product and the buyers are smart. Treat them like the wiz kids they are. Tell them why it benefits them and the people they will use it with. Show how it works, tell how it benefits.
3. Script scenes – not language. Let your user share exactly what they love. Let people experience their passion. It will be felt.

Catching reality.
While running a business unit for this cloud-based, collaborative and team-building application, we set out to capture how someone in our demographic was using the product. We had to cover the concept, the service, application and the mobile app but most importantly show how the tool helps the person using it connect with their audience. Hats off to the whole team and pastor featured in this video. Great job to everyone that worked on it.

You can test drive Proclaim through their free trial. It really is an amazing service for churches of all sizes.

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