Brands change or I guess I should say they morph. I drink a little too much of the coffee from Starbucks. I am a big fan of most of their products, their brand, some of their marketing, but always a huge fan of their customer service and rewards. Not only do they have great rewards, but their execution from dev to web to in-store is killer. Check out this video from CEO Howard Schultz. He only leaves out the brand snaffu from last year or so when he reclaimed the CEO position and went back to the topless siren icon for a brief period. Either way, this brand allows for much more. It’s not a bold move, but a necessary one. Glad they kept with the heart of the original Starbucks logo. Their new brand may be saying goodbye to “coffee”, but I’m not.