School is back in session and the school-swayed marketing campaigns are running in full force. this co-brand push from Nike and Foot Locker gives kids a new look at educators… and educators that are tough. I think the campaign managers understand that kids want to have structure, kids want to be excellent, kids don’t mind hard work, and kids understand the importance of winning. I don’t mean winning at a pick-up game of whatever… but winning at life. My favorite line comes after a sniff…”has someone been eating humus?”. Hilarious, but well mixed into the heavy campaign.