Sony is out ahead of the news. I guess it’s just a matter of time before FB announces their have moved from 400 million to 500 million users, but with a new movie on Social Media releasing in the fall of 2010, the announcement has been made for Zuckerberg. Check out this movie poster below, which was launched today. You can see it at http://www.500millionfriends.com which redirects to the movie site. TechCrunch has posted additional information on this as well here: http://techcrunch.com/2010/06/19/facebook-movie-poster/
I am actually pumped about the movie. On an interesting marketing note, Sony has decided NOT to use social media to talk to me about the movie. After redirecting to http://www.thesocialnetwork-movie.com Sony only collected my email address. If you’re marketing something that is all about social media… try to use social media as the main driver. The movie isn’t going to be about the evolution of email. You can follow me on http://www.facebook.com/mattofact
Mattofact: Your marketing needs to expand outside of email.