Show’m what to expect

Bible Jesus 4CornersChurch.com video
Standard

One of the most valuable things you can do is remove the doubt for people looking at your product – and your church is a product. Families shop, visitor dip in and out without you knowing, and people in the community drive by your building and wonder, “What’s going on in there?”. At 4Corners Church we set out to develop a video that did just that. We wanted to show people what to expect on a typical Sunday morning. Staff member Lisa wrote a killer script, other staff members weighed in, volunteer Katie did a great job on camera with her infectious personality and my boy Bill and I shot and edited. Mostly importantly, everyone in the church did what they always do every week to make 4 Corners a great place to visit and an even greater place to attend on a regular basis.

How do you convey what happens in your church to visitors before they get there? How easy is it for your church members to share with their friends? If you’ve shot one of these type of videos, post the link below. I would love to see it.

Creativity in Church Spaces

Standard

How are you transforming your space into something that turns people toward a posture of worship? Are you called to rebuild the creative walls of the Church? Man, that calling resonates with me. The Church largely has built spaces for function and less for definition, but what’s emerged is a canvas to play with. Bending light is a high calling. The journey of being creative with our spaces and using them for something other than a place to sit in, is a journey that is transformational and demands our interactions with others. Watch this video from my friend and someone I highly admire for his creativity and leadership, Luke McElroy of Salt Nashville for insight into his manifesto for the Salt movement.


 

Take my unsolicited recommendation to consider attending Salt Nashville this year.

Oceans by Hillsong United

Standard

This song, Oceans by Hillsong, kills it. The lyrics are on point. Watch the lyric video below and find the songs lyrics below.

Lyrics
“Oceans (Where Feet May Fail)”
by Hillsong United

You call me out upon the waters
The great unknown where feet may fail
And there I find You in the mystery
In oceans deep
My faith will stand

And I will call upon Your name
And keep my eyes above the waves
When oceans rise
My soul will rest in Your embrace
For I am Yours and You are mine

Your grace abounds in deepest waters
Your sovereign hand
Will be my guide
Where feet may fail and fear surrounds me
You’ve never failed and You won’t start now

So I will call upon Your name
And keep my eyes above the waves
When oceans rise
My soul will rest in Your embrace
For I am Yours and You are mine

Spirit lead me where my trust is without borders
Let me walk upon the waters
Wherever You would call me
Take me deeper than my feet could ever wander
And my faith will be made stronger
In the presence of my Savior

I will call upon Your name
Keep my eyes above the waves
My soul will rest in Your embrace
I am Yours and You are mine

Tear-jerking story behind the Ice Bucket Challenge

Standard

I didn’t want the ALS Ice Bucket Challenge to come my way. But it did. Then I found this story. The story of the person with ALS who started it all. Warning, this video will wreck you.

I love this story of former Boston College captain Pete Frates, who has inspired the Ice Bucket Challenge. I did accept the ALS challenge and passed it on to a few close friends. But, I added a critical element I believe strongly in. I have a few friends who devote their lives to making sure people around the world have safe drinking water, so wasting a bucket of good water, even for a good cause, didn’t sit well with me. So, in addition to giving to ALSA.org I’ll be giving to TeamWorldVision and challenge you to do the same.

Not to devalue the cause, but the ALS Ice Bucket Challenge is a marketing phenomenon and all marketing teams can pick up a few great points from the campaign that has brought in millions of dollars to the ALS organization for research to cure the disease, Amyotrophic Lateral Sclerosis, also known as “Lou Gehrig’s Disease”.
If you’re putting a viral marketing campaign together for fundraising or product awareness, take note of these elements that make the ALS campaign great.
1. Be Authentic. This campaign started from a heartfelt story for change. Give participants in your campaign a relevant and real connection to your cause.
2. Give a tangible challenge. Simply challenging someone to donate to ALSA.org isn’t enough for a killer campaign. Challenging someone to do something tangible, has a strong effect, and putting an 24 hour time limit on it drives it forward.
3. Empower people. Give permission for people to own your campaign. The ALS #IceBucketChallenge is a sensational success because not only does it asks for me to do something short and fun, but it also asks that I grow the event 3 fold by challenging 3 of my close friends. The peer pressure is incredible but it’s healthy here.

You won’t duplicate this campaign. Find your own voice and your own story to share. Authentic campaigns need to revolve around your story.
#IceBucketChallenge
#StrikeOutALS

Coffee for change

Standard

I’m extremely proud to be part of the Don Moen management team and to have worked closely with him over the last decade on various projects and releases. We have a killer team that’s doing amazing things. I work closely on managing his digital marketing in social media and get to release information about the latest projects and efforts we are working on like this video of our recent coffee partnership. In a future post I’ll unpack how we’ve reached over 3 million, real and active, Facebook fans, and also share information on a new site for the ministry arm of the organization. For now, I want to share a video we put together to announce a new product we sell and what happens when Don Moen fans get this coffee.

Know your audience and understand how to associate complimentary products with key relationships. I think coffee and music go great together. Drink up!

Most inspiring video of the day, the story of stories

the music bed contest giveaway killer marketing
Standard

Every marketing team wants to know what magic will bring in the best leads, results, traffic, brand awareness and whatever else they want. Well, here it is. Continue reading

Remind them, they are Diamonds…

johnnyswim diamonds home amanda johhny swim inspirational girls lux luxury music new music new release
Standard

We forget how great those around us can be. We put aside their stories of what they’ve overcome and accomplished. Sometimes, to get everyday life stuff done, we have our head down in details without acknowledging how amazing the people are that we work and serve with. Lift your head up. Take time to celebrate people around you — remind them… Continue reading