Product Videos in 1-2-3

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In-house design and creative teams are charged with making killer videos all the time, but where do we start? What story do we tell? What emotions do we evoke? Where do we shoot it? A great place to start is with a customer having a great experience with the product. Catch the reality of your product or service from the view point of the person using it. Here’s three easy steps to do that.
1. Back to life, back to reality. Feature a real user and get their honest feedback.
2. Show and tell. Show how it works. Don’t over-show how it works. You have a smart product and the buyers are smart. Treat them like the wiz kids they are. Tell them why it benefits them and the people they will use it with. Show how it works, tell how it benefits.
3. Script scenes – not language. Let your user share exactly what they love. Let people experience their passion. It will be felt.

Catching reality.
While running a business unit for this cloud-based, collaborative and team-building application, we set out to capture how someone in our demographic was using the product. We had to cover the concept, the service, application and the mobile app but most importantly show how the tool helps the person using it connect with their audience. Hats off to the whole team and pastor featured in this video. Great job to everyone that worked on it.

You can test drive Proclaim through their free trial. It really is an amazing service for churches of all sizes.

The Most American Man Ever

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I grabbed this shot of my cousin as he walked in front of me during our family 4th of July get together. He later dubbed it, “The Most American Man Ever”.
Truth is – he kind of is.
#merica American america USA

You won’t believe how he saved his baby’s life with a song

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Behind every great song is an even greater story. When I was with Integrity Music we knew this song was an amazing anthem and was rising quickly. What I didn’t know then was how powerful the story behind the song is. When you hear Daniel Bashta share the story of what happened with his song, Like a Lion, you will honestly not believe how it saved the baby he would soon call his son.

New Site Launch for Apex

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In working with the award-winning international agency Eric Mower and Associates, I am excited to announce the release of the new website for Apex Supply Chain Technologies. The launch of the new site brings a fresh look, new copy, and a fresh creative direction for our company. Take a look around the site and let me know your thoughts.

Industrial Vending Leader

 

5 Changes to Save Twitter Stock now…

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“Twitter stock plummets.” “The great social crash of 2014 is upon us.” “Twitter is going to pull Facebook stock down quick.”

I’m seeing the comments pop up and today’s big drop in Twitter stock lines right up.

Here are 5 changes Twitter can make to save their stock.

Twitter is 85% spam, 10% full of killer possibilities, and 5% authentic communication. What are the killer possibilities? That’s where the dreamers at Twitter need to live. Even though 77% of Twitter users are outside of the US, every company in the US is fighting to have their boring tweets read and reposted. Twitter continues to gather users for Wall Street reporting, but their users aren’t active. Twitter users that have real conversations are few and far between. But, there are some fans fighting for the platform to win – engaging each other every chance they get. The “10% full of killer possibilities” for the Twitter team lies in their ability to empower the faithful and authentic conversations. Twitter may be growing, but 44% of Twitter accounts have never sent one tweet.

Here are the 5 Changes to Save Twitter Stock now.

1. Stop the Bots – Accounts with eerily similar followers and following stats are suspect. Their tools run rampant with the main rule, “I followed you, so follow me within a few days, or I will unfollow you.” or “You followed me, so I will automatically follow you back, unless you unfollow me, then I will unfollow you.” These accounts are worthless. The rules these accounts live by are not healthy. Their numbers should be thrown out of all Twitter annual reports to Wall Street. The bots should be stopped, but they won’t because they would kill the numbers Twitter reports.

2. Rally the Base – Twitter needs to find new ways to elevate authentic conversations. With the introduction of photo tagging and the favorite button, there have been some advancements. However, using the Twitter site and Twitter mobile app, it’s just not easy to retweet someone and comment on what they have posted.

3. Reopen Unused accounts – There are millions of squatters who grabbed names of businesses, brands, bloggers and people and Twitter needs to have a petition process where active users can obtain an unused account that has no Trademark filings.

4. Honor tasteful business advertising. –  It’s really hard to buy good advertising on Twitter. I’ve tried it. I’ve bought it for businesses and clients and it doesn’t work. The problem isn’t the offering. The problem is the following. Clean up the base and give advertisers something to work with

5. Develop reporting tools – You have access to Twitter analytics, you just don’t know it. TwitterTwitter Stock needs to develop better insights and analytics that are visible easily available to everyone. They don’t tell you about their current analytics for you personally, your brand, church, non-profit or business. Here is how you get to the analytics. Log into Twitter and go to the setting tab. Click “Twitter Ads” and you will be prompted to permanently set a timezone. Afterwards you will be sent to a Twitter Ads account page and can access your analytics (see image below).

 

 

 

Twitter Advertising - Twitter Stock Drops

And so that you can’t start a Twitter account revolving around their stock price. Twitter has taken all of the possible Twitter+Stock name combinations out of the pool of names that are available. Smart. Not nice, but smart. I learned about the Twitter stock drop via Twitter. Although the founders said they would not sell as their lock-up expired today, there is no doubt other investors feared a sell off.

Twitter was introduced in early 2006. I’ve used it since August of 2006, early on mostly via SMS only – on my Treo 650. I’ve used it for business and personal connections, to grow sales through social commerce, connect with friends, grow CPG brands, market music artists, albums and movements – and stay on top of trends and conversations in the world. Mostly I use it now to keep up with friends and acquaintances. Like many I’ve used Hootsuite, Tweetdeck, Facebook, Path, Instagram, the Twitter app – all the usual suspect social networks and tools to update my Twitter account over the years. Some tools have worked great, some have not. Honestly, I’m not a fan of any update tools that populate several at once with one message. Real conversations don’t work that way and neither do conversations on social media. Yes, I share my Instagram posts to Twitter, but mostly I try to keep the conversations separate. The changes above aren’t just for Twitter stock, they are for the users, the conversationalists, the content creators and readers. This is less about saving Twitter and more about defining our future conversations.

 

Wisdom position

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How is your brand conveying wisdom? There’s a bit of respect that comes with those reaching 100. We listen to their words and respect their advice.

When you position your brand to stand out among a million choices, use a voice that begins with respect and copy that awes the viewer.

Church Social Media – New Site

logos bible software hillsong ministry
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In 2009 I launched a business to help churches, ministries, and businesses in the Christian space with their marketing and social media plans, content strategies, and management. With the help of one of my long time friends and favorite designers, Rachel Parks, we launched IceCream Social Experts. Images of the site are below. We had a good run, working with major artist, ministries and churches around the world. But, the old saying is true – those who don’t change die. It was time to shut the site down and start fresh. For all the companies, friends and churches that we have worked with – the future is now.

So I’ve launched CHURCHsocialMEDIA.com to highlight one thing for people, churches, ministries and businesses:

Great stuff to share.

I moved in this direction to replace telling churches why and how they need help with marketing, branding, creative and campaigns – to actually make a site that serves the purpose of helping. If businesses, churches and ministries need help beyond ideas and encouragement, they will ask.

New site:

church marketing

Old site and brand:

christianitytoday.com churchleadersCMO candidate