Plan now.

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Careful planning puts you ahead in the long run; hurry and scurry puts you further behind. (Proverbs 21:5)Runner Start Runway 2015Make plans. Write them down. Cross some off. Add a few goals you think are too big. Plan out your steps to get each goal accomplished. Tell someone about everything you want to do this year.

Start.

 

 

7 Ways to be more dangerous at work

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Watch this amazing video of explorers walking on beautiful clean ice in the Slovakian mountains. It’s some of the clearest ice you could ever imagine. It looks like they are walking on thin ice it’s so clear.

In the hustle of getting projects done, meeting deadlines, doing our day-to-day work, growing our careers – and all while juggling home life –  sometimes we feel like we might fall through the thin ice below. But maybe, the ice isn’t thin at all. Maybe the ice is solid and we just need to trust the ground we’re exploring. Be dangerous. Be daring and do great things.

Here’s seven things to help you be more dangerous at your job.

1. Take it serious. Run your job like it’s your own company and a company you will fight to make successful.

2. Trust yourself. If you have an idea you feel could make a difference, share it. Present it with passion and excitement.

3. Test the waters. If something looks a little shaky, proceed with caution. The important part is to proceed. Don’t avoid things because they look a little risky. Test the waters, but do it quickly.

4. Be courageous. There are times for caution and there are times where courage is needed. Every team needs to break out of their mold and every team can use a win that is outside of their normal work. Big wins will come with great courage to do dangerous things.

5. Do the math. You are only going to succeed as much as you are willing to fail.

6. Explore new places. We’ll never find new success if we don’t get off the beaten path.

7. Enjoy the view. When you look around and see you are doing things that you never thought could happen – enjoy the view. Work hard to make the unbelievable happen and then celebrate your victories – big or small.

Sometimes what we think feels like walking on thin ice is really more like exploring new ground.

Business Videos – Motion Graphics

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Business to business solutions can be hard to communicate because the offering and solution are complex most of the time. But, if you can’t explain something simply then you can’t expect others to understand what you do – much less buy it. Check out this killer video worked on by creative Evan White detailing the offering of technology leader Sogeti. I like the quick moving and relevant graphics that support the script well and raise the interest level quickly. Enjoy!


 

Recognition

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Recruiting volunteers, and good ones, is important for any organization that depends on good people to keep it moving. I’m pumped about this photo shoot and campaign I helped develop. The campaign has a few different goals, most of which is to say thanks to some key volunteers and highlight their volunteer role to others. The campaign also helps recruit people who get a quick understanding that they don’t have to be an expert in a particular area to help out. They just need to be available and willing. These photos really capture the culture of the church by highlighting the faces of the volunteers who keep it going. While the pics are nice, the story of each volunteer that’s shared in the posts really help convey the message. Enjoy the photos and to all the great volunteers of 4CornersChurch – You are amazing!

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Church Volunteers Bill Moadrecruiting church volunteerschurch volunteering recruit church volunteers church staffing volunteers slingshot pastors preacher church jobs

 

 

 

Get Cho Kids – Photo Shoot

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Had a blast snapping Christmas photos of Chaeson and Lilly. Our friends Suzie and Hon have some of the coolest kids in town.

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The Art Of Possibilities

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Creative teams often hold the support beams up for many company divisions to do their own work. But, when company leaders value creativity as a key to the company’s future – creative teams are empowered. Creativity goes beyond art and making stuff, it has to do with how everyone in the organization approaches growth obstacles the company is facing or how customers are served.

Check out this piece from our company CEO on a “vision scape” he had commissioned to serve as a talking point around the importance of creativity and the art of possibilities. Video cred to my creative team members Nick Anderson and Evan White for their good work on the piece, along with interns Erica Weingartner and Erin Hatfield.

Tell the story of your organization. What do you truly believe is core to your business and how will you make a story around those values? Sharing company values and culture can be important for potential clients, current and future employees, and those in your field to see.

B2B Video Protips

B2B Marketing Videos
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Selling business products and services to other business comes with a unique set of challenges and requirements. Every industry has its own specific language and nuances that have to be carefully navigated. Truthfully, I’m more of a fan of speaking in terms of Human to Human marketing rather than Business to Business marketing. Businesses do not make buying decisions, people do! Real people who you interact with, talk to, and build relationships with — they are the ones making the decisions on what to buy. Here is a video I helped create in cooperation with the award-winning Eric Mower and Associates, positioning this products as a solution for loss and charging for any plant or retailer with any type of scanner. And here are some tips for you to follow when creating your product video in the B2B space.

1. Show the product in use. Show several movements around the product and several people interacting with it.

2. Show the problem being solved. Demonstrate how your products solves the problem being addressed.

3. Overcome the barriers to entry. “BS” meters are high, especially with the C-Suite, so quickly address how they can implement your products or solution, addressing the barriers they will most likely think of.

As you can see in this video, we position the product to solve an industry problem. Make your B2B marketing videos with authentic undertones and authority in the script voice. Making videos for your potential customers is critical. They absorb information through video and the same executive you can’t get a hold of is likely to watch a video on your products if it comes across his desk and it has been positioned right. Online, your videos take on a life of their own and are easily shared between industry leaders. Make great videos and your sales will grow. More and more buyers are depending on business videos to cut through the clutter. YouTube add revenue for video ads is going to cross the $1 Billion mark this year, 2014. And, is continued to grow in 2015. What digital video content do you have for you potential customers? I’d love to see your videos.